The Power of Promotion

by Gary Bloomer · 0 comments

For the last few days, the Internet has been abuzz with the story of a girl that quit her job via a stream of photographs. The story broke on a site called The Chive and you can see the pictures here.

Before the story broke, TheChive’s traffic was about 100,000 hits per month. In the 36 hours after the story broke, their traffic went up to 2.3 million hits per month. Here’s the proof from Quantcast.

But here’s the point. The story was a fake. The Chive revealed the fake the following day. But meanwhile, JetBlue’s Steven Slater has become a folk hero.

Longer term, it will be interesting to see if The Chive’s visitation goes up because of their extra traffic. It’ll also be interesting to see how Steven Slater makes out, job wise (that is, if he doesn’t go to jail).

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