About

Originally from the UK, I moved to the US in 1999.

Before becoming “The Direct Response Marketing Guy” ™, I’d pretty much always been interested in advertising and marketing. I studied graphic design at college and after a short spell in an ad agency, I wound up working as a designer in museums.

Over the years I’ve seen all kinds of advertising and marketing and I’ve seen much of it do what marketing ought not do: fail.

Here’s my guiding light: marketing really ought to have a positive effect on the buyer (by solving a real problem), AND on the seller (by increasing profits). Marketing that can’t pull off either of these two points IS A WASTE OF TIME, EFFORT, AND MONEY.

You’d be stunned how many people don’t get this.

So this site is designed to offer a variety of thoughts, opinions, and discoveries on direct response marketing, copywriting, and the world of Internet marketing.

I started out online in late 2007. I knew nothing then about Websites, video, sales letters, offers, or any other aspect of direct response marketing. Everything I’ve learned, I’ve learned the hard way: through hard knocks and through figuring stuff out.

There was a time, not that long ago actually, when I was a dyed in the wool brand advocate.

But George Parker changed all that with six words.

When I was trying to figure out how to get people to buy into the whole notion of branding, George nailed it by saying “Forget about branding. Focus on sales!”

Those six words changed my life. George? You old bugger! Thank you.

So, here we are. Have a look around. Read, watch, comment. And if you like what you see and read, sign up for free stuff.