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	<title>Garybloomer.com The Direct Response Marketing Guy™</title>
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	<link>http://garybloomer.com</link>
	<description>Spreading enlightened ideas about direct response marketing</description>
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		<title>What&#8217;s the difference between a consumer and a customer?</title>
		<link>http://garybloomer.com/2010/12/whats-the-difference-between-a-consumer-and-a-customer/</link>
		<comments>http://garybloomer.com/2010/12/whats-the-difference-between-a-consumer-and-a-customer/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 15:07:24 +0000</pubDate>
		<dc:creator>Gary Bloomer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Direct response]]></category>

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		<description><![CDATA[Ever wondered what the difference is between a consumer and a customer? Here&#8217;s my take on things: Consumers use things—they consume goods, products, and services in a money-for-value-obtained exchange. Think gasoline, milk, insurance, movie tickets, groceries, cars, batteries, clothing, and so on. Whenever you buy one of these things, you&#8217;re a consumer. You&#8217;re in hunter [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Is Internet Marketing Doomed?</title>
		<link>http://garybloomer.com/2010/09/is-internet-marketing-doomed/</link>
		<comments>http://garybloomer.com/2010/09/is-internet-marketing-doomed/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 16:54:19 +0000</pubDate>
		<dc:creator>Gary Bloomer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Direct response]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://garybloomer.com/?p=419</guid>
		<description><![CDATA[Well, it could be if Matt Trainer is right. Click on that little link there guys and watch Matt&#8217;s videos, then READ the comments. This is scary, scary stuff and the time to act is NOW. Here&#8217;s my take on Matt&#8217;s position and yes, y&#8217;all can violently disagree with me. But I see a cloud [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Power of Promotion</title>
		<link>http://garybloomer.com/2010/08/the-power-of-promotion/</link>
		<comments>http://garybloomer.com/2010/08/the-power-of-promotion/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 17:48:34 +0000</pubDate>
		<dc:creator>Gary Bloomer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Direct response]]></category>

		<guid isPermaLink="false">http://garybloomer.com/?p=416</guid>
		<description><![CDATA[For the last few days, the Internet has been abuzz with the story of a girl that quit her job via a stream of photographs. The story broke on a site called The Chive and you can see the pictures here. Before the story broke, TheChive&#8217;s traffic was about 100,000 hits per month. In the 36 [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing Tips from Eben Pagan (video 1 of 3)</title>
		<link>http://garybloomer.com/2010/08/marketing-tips-from-eben-pagan-video-1-of-3/</link>
		<comments>http://garybloomer.com/2010/08/marketing-tips-from-eben-pagan-video-1-of-3/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 22:28:01 +0000</pubDate>
		<dc:creator>Gary Bloomer</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://garybloomer.com/?p=411</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Talk to Picasso</title>
		<link>http://garybloomer.com/2010/08/how-to-talk-to-picasso/</link>
		<comments>http://garybloomer.com/2010/08/how-to-talk-to-picasso/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 14:47:45 +0000</pubDate>
		<dc:creator>Gary Bloomer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Direct response]]></category>

		<guid isPermaLink="false">http://garybloomer.com/?p=407</guid>
		<description><![CDATA[We are in the auditorium of a crowded concert hall in Manchester, northern England in the late 1940s or early 1950s. The exact date is not important. In the audience are hundreds of people. They’ve all paid their money to hear the great American baritone singer Paul Robeson, perform his greatest work. In the audience sits [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Fame at last!</title>
		<link>http://garybloomer.com/2010/08/fame-at-last/</link>
		<comments>http://garybloomer.com/2010/08/fame-at-last/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 23:25:34 +0000</pubDate>
		<dc:creator>Gary Bloomer</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://garybloomer.com/?p=405</guid>
		<description><![CDATA[A recent question over at MarketingProfs asked for advice on marketing gurus. Before I could wade in and give my humble two cents&#8217; worth, several people offered their thoughts and the name they gave in several instances &#8230; was mine! Now believe me, no one&#8217;s more stunned by this than I am. In fact, I&#8217;d [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cool QR code</title>
		<link>http://garybloomer.com/2010/07/cool-qr-code/</link>
		<comments>http://garybloomer.com/2010/07/cool-qr-code/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 02:26:50 +0000</pubDate>
		<dc:creator>Gary Bloomer</dc:creator>
				<category><![CDATA[Blog]]></category>

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		<title>Two kinds of buyers</title>
		<link>http://garybloomer.com/2010/06/two-kinds-of-buyers-2/</link>
		<comments>http://garybloomer.com/2010/06/two-kinds-of-buyers-2/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 14:49:43 +0000</pubDate>
		<dc:creator>Gary Bloomer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://garybloomer.com/?p=364</guid>
		<description><![CDATA[Two Kinds of Buyers A five-minute podcast on two very different kinds of buyers, one you want, and one you can probably do without. I&#8217;ll leave you to figure out which one&#8217;s which, but please, leave a comment and let me know if you&#8217;d like to hear more opinions like this.]]></description>
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		<slash:comments>1</slash:comments>
<enclosure url="http://garybloomer.com/wp-content/uploads/2010/06/Two-Kinds-of-Buyers2.mp3" length="5051183" type="audio/mpeg" />
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		<item>
		<title>Where Are You Positioning Your Lemonade Stand?</title>
		<link>http://garybloomer.com/2010/05/where-are-you-positioning-your-lemonade-stand/</link>
		<comments>http://garybloomer.com/2010/05/where-are-you-positioning-your-lemonade-stand/#comments</comments>
		<pubDate>Mon, 31 May 2010 16:40:07 +0000</pubDate>
		<dc:creator>Gary Bloomer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://garybloomer.com/?p=354</guid>
		<description><![CDATA[Driving home one Friday afternoon a few years ago I passed the local liquor store on my way to the supermarket. People were coming and going with six packs of beer and bottles of wine but on this particular evening, there was something different about the outside of the store because there on the sidewalk, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Deflate Customer Annoyance</title>
		<link>http://garybloomer.com/2010/05/how-to-deflate-customer-annoyance/</link>
		<comments>http://garybloomer.com/2010/05/how-to-deflate-customer-annoyance/#comments</comments>
		<pubDate>Thu, 27 May 2010 16:46:12 +0000</pubDate>
		<dc:creator>Gary Bloomer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Direct response]]></category>

		<guid isPermaLink="false">http://garybloomer.com/?p=351</guid>
		<description><![CDATA[Here&#8217;s a story from a few years ago, but it connects to every day events in a surprising number of ways. Here&#8217;s the skinny. About eight years ago I was called to the front desk of the place I used to work at because a customer was not at ALL happy with the wording on [...]]]></description>
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		<slash:comments>3</slash:comments>
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