How to build your content library
SHAKING THE TREE #109
If you’ve ever stared at a blank content calendar, feeling overwhelmed by the prospect of building a library of engaging content, this is for you.
This simple guide will help you transform your empty content canvas into a a bottomless pool of ideas.
First things first: who are you and who are you trying to reach?
Imagine your niche as a hidden treasure chest – what specific gems of knowledge do you possess?
Now, picture your ideal audience – who are the adventurers seeking those gems?
Craft content that addresses their needs, making your library a one-stop shop for valuable information.
You need to do this because it’s important that you understand what pains people.
Let's fill those treasure chests!
Brainstorm topics relevant to your niche.
Consider current trends, evergreen themes that never go out of style, and the burning questions your audience keeps asking.
Dive into keyword research to uncover the search terms people use to find answers.
Don't forget to explore diverse content formats – blog posts, captivating videos, visually-stunning infographics, or even captivating podcasts – to cater to different learning preferences.
Not all treasures are created equal.
Prioritize content that directly tackles your audience's most pressing needs and interests.
Think of it as organizing your castle armory – what weapons are most essential for their success?
Craft a content calendar to map out your content flow, ensuring a steady stream of valuable resources for your audience.
Batching similar content creation (like filming multiple videos in one go) can save you time and streamline the process.
Here's where the real magic happens!
Invest in creating top-notch content.
Research thoroughly, ensuring your information is accurate and valuable.
Remember, you're the guide leading your audience on an adventure – provide insights that add real value to their lives.
Maintain a consistent voice and style that reflects your brand personality – think of it as your unique battle cry!
Don't forget the power of visuals! High-quality images, infographics, and video editing can elevate your content from good to exceptional.
Why reinvent the wheel?
Don’t be shy about repurposing old content into different formats. The article you’re reading here is a rewrite of an article I published back in June of 2023!
A well-researched blog post can be transformed into bite-sized social media snippets, an informative infographic, or even a captivating video script.
Platforms like YouTube Shorts or TikTok offer fantastic opportunities to create bite-sized, engaging content based on your existing material.
Think of it as taking your existing weaponry and forging it into new, audience-specific tools.
This is just the beginning of your content creation adventure! Stay tuned for the next chapter, where we'll delve into SEO optimization, content promotion, and the importance of tracking and analyzing your audience's engagement.
As always, thanks for reading.
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P.S. Next time on Shaking the Tree … The wisdom of goldfish
You’re too kind, Khadejah. Glad to hear my ramblings are of value.
This is an awesome post Gary! This hits home for me because one of my favorite writers, Nicolas Cole, talks about building a content library a lot as a writer. I remember being stubborn sometimes because I always felt the need to reinvent the wheel and not repurpose content that people have seen because I felt like I was cheating the system, when in reality, you can repurpose content in different ways to make it look like something completely different! Thank you for posting this :)