Start solving problems!

Gary Bloomer | SHAKING THE TREE #171

Does your content solve a specific problem?

I’m asking this because the days of simply presenting facts or opinions are gone.

Consumers are seeking actionable insights, practical advice, and tangible solutions to their challenges and problems.

When your content addresses these concerns, you win and so do your readers.

Whether it's a marketing campaign, a blog post, or a social media update, content that provides value rather than entertainment is more likely to capture attention, build trust, and drive engagement.

Here's why problem-solving content makes a difference:

• It’s valuable: When content addresses a specific pain point or offers a clear path to a desired outcome, it becomes an invaluable resource for the audience. It demonstrates expertise, builds credibility, and positions the creator as a trusted advisor.

• It fosters deeper connections: By providing practical solutions, content moves beyond passive consumption. It encourages interaction, sparks conversations, and fosters a sense of community among those who share similar challenges.

• It drives action: Ultimately, the goal of most content is to drive some form of action, whether it's a purchase, a subscription, or simply a change in behavior. Problem-solving content naturally nudges the audience towards taking the next step.

• It stands out from the crowd: In a sea of generic content, problem-solving pieces are a breath of fresh air. They offer a unique perspective, provide tangible value, and are more likely to be shared, remembered, and referred to again.

Of course, not all content needs to be a step-by-step guide or a ‘how-to’ play-by-play.

However, even subtle hints towards solutions can significantly enhance the value proposition of your material. For example, a blog post about the latest marketing trends could offer actionable takeaways for businesses. A social media post about a new product could highlight its key benefits and how it solves a specific customer problem.

Content that provides solutions is a necessity.

By focusing on addressing your audience’s needs and offering practical value, you cut through the noise, build stronger relationships, and achieve your desired outcomes, and all while helping people.

As always, thanks for reading.

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P.S. Next time on Shaking the Tree … There are two kinds of content.

ABOUT THE AUTHOR: Originally from the U.K., Gary Bloomer is a writer, branding advocate, marketing specialist, and an award-winning graphic designer.
His design work has been included in Creative Review (one of the UK’s largest design magazines). Since 2009, he has answered over 5,000 marketing and business questions in the Know-How Exchange of MarketingProfs.com, placing him among the top 3% of contributors. He lives in Wilmington, Delaware, USA.