The power of a PS
How adding a postscript generates more attention.
Gary Bloomer | SHAKING THE TREE # 194
I last talked about postscripts in October, 2023.
Regular readers may have noticed that every edition of "Shaking the Tree" ends with one, and for good reason.
Alongside your headline and subheadings, a post script is a reader magnet for the simple reason that people read them.
Think of the P.S. as your "last chance" to grab your reader’s attention.
It's a postscript, an addendum, a final thought – and it's shockingly effective.
Here's why the P.S. works:
Attention grabber: It's at the end, naturally drawing the eye.
Key amplifier: Reinforces your core message.
Personal connection: Adds a friendly, informal touch.
Oops corrector: Fixes mistakes seamlessly.
Urgency booster: Creates FOMO with deadlines or limited offers.
How to wield the P.S. like a pro:
Keep it short: Brevity is your friend.
Stay relevant: Connect it to the main message.
Be strategic: Place impactful information there.
Make it pop: Use bold text or a different font.
Sign off: Always include your name or initials.
But here’s where the real magic happens:
Second chance: Captures skimmers who missed the main points.
Offer reinforcement: Summarizes the key benefits.
Bonus spotlight: Highlights extra incentives.
Objection buster: Addresses concerns and builds trust.
Action catalyst: Drives immediate responses with clear calls to action.
Scannability savior: Provides a quick summary for busy readers.
Emotional trigger: Creates a powerful connection.
Memory hook: Leaves a lasting impression.
Testing ground: A/B test variations to optimize results.
The P.S. isn't just an afterthought; it's a marketing powerhouse.
It amplifies your message, drives action, and boosts response rates.
So, stop neglecting this valuable tool and start leveraging the power of the P.S.
As always, thanks for reading.
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P.S. Next time on Shaking the Tree … Get yourself into the arena.
ABOUT THE AUTHOR: Originally from the U.K., Gary Bloomer is a writer, branding advocate, marketing specialist, and an award-winning graphic designer.
His design work has been included in Creative Review (one of the UK’s largest design magazines). Since 2009, he has answered over 5,000 marketing and business questions in the Know-How Exchange of MarketingProfs.com, placing him among the top 3% of contributors. He lives in Wilmington, Delaware, USA.