The power of laying it all out
Gary Bloomer | SHAKING THE TREE #162
Have you ever been stuck for something to write about?
I mean, really stuck—as in: feeling you’ve hit a wall?
I have and it’s not been fun.
Fortunately, I’ve figured out a way to bypass the feeling of ‘stuckness’ (I’m not sure if that’s a proper word or not, but it’ll do because it describes the feeling).
Anyway, I’ve found a content creation hack of sorts that for me has transformed the way I work, and it’s this: to simply lay out all my content ideas on big sheets of paper and map it all out.
I know, not exactly earth shattering, but it works for me because I need to see things as they interconnect.
Now, I know that writing down every concept, topic, or angle that comes to mind may seem basic, but it’s a practice that I’ve found boosts my creativity and productivity in powerful ways.
1. Think of creativity flows, not blocks
Because I’ve found inspiration is an unpredictable beast—something that often fades just as quickly as it strikes—I’ve realized that it’s more helpful for me to think in terms of flows and streams rather than in blocks and boxes.
By creating lists of ideas, I’ve found it easier to build a personal database of content that I can return to when needed. Instead of starting from scratch, I can more easily pick an idea from my list, saving time and mental energy.
Moreover, without the pressure to perfect every idea, I’m free to generate more concepts, increasing the likelihood of discovering unique angles and fresh insights.
2. Structure amidst the chaos
The blank page is a familiar source of stress for many creators. I’ve found that laying out ideas in an organized way provides me with a roadmap that’s easier to follow.
With a well-organized list, I have a catalog of content to choose from, prioritized by urgency or theme.
This structure helps me navigate multiple projects and ensures I always have something to work on—whether it's a blog post, a social media update, or an email sequence.
3. Promoting consistency and reducing stress
Content creation is a long game, and consistency is key.
By developing a list of content ideas ahead of time, I’ve taken the pressure off the notion of constantly needing something new. Lists help me stay on track, reducing stress and allowing me to work with pre-existing ideas that align with my goals.
And by combining this approach with a simple content calendar, I’ve found it easier to maintain a steady output without risking burning out.
4. Spotting gaps and patterns
By laying out my content ideas I’ve noticed that patterns emerge.
You might notice recurring themes or realize there are areas you’re neglecting—like customer stories or personal anecdotes in a mostly tactical blog.
These insights can help you diversify your content strategy, ensuring you're meeting your audience’s needs.
Plus, reviewing your list can reveal which topics perform best, guiding future content decisions.
5. Avoiding the “what now?” moment
Content creators often freeze when they’re unsure what to do next. I’ve experienced this to almost crippling degrees at times , so much so that weeks and months have gone by and I’ve created nothing! Not good.
By creating a list of ideas, I’ve eliminated that uncertainty by providing clear next steps, whether it’s brainstorming, writing, or researching.
I’ve found that my list acts as a built-in prompt, guiding me through my tasks and keeping me on track, even on my busiest (or laziest) days.
6. Strengthening team collaboration
Content creation is rarely a solo effort. But then again, sometimes it’s solely an individual task.
Although I have collaborated with designers, editors, and marketers, as a content creator I find myself being each of these things out of necessity. If you’re working in a team, a shared list ensures everyone stays on point because it minimizes back-and-forth communication and helps streamline planning, allowing the team to focus on execution and brainstorming new ideas together.
Laying out your content ideas may seem like a small task, but it can be a game-changer. At least, it’s certainly changed the way I work.
Lists not only unlock creativity and provide structure, they also help me stay consistent, uncover gaps, and (when the need arises) lists help me collaborate more effectively.
So, the next time you're feeling stuck, take a moment to pause and to write down and organize your ideas—this can be into categories, or into weeks and months, or into topics—whatever works for you. You may be surprised at how much clarity this simple process brings.
A list isn’t simply a to-do list; it can turn into an effective roadmap that points you in the right direction on your creative journey.
As always, thanks for reading.
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P.S. Next time on Shaking the Tree … Revise and tweak your old stuff!