Why creativity matters
Gary Bloomer | SHAKING THE TREE #181
When you consider its impact on the development of our day to day lives, the act of creativity powers everything we use and experience on a daily basis.
Without creativity it’s doubtful we would appreciate any sense of unity in community, society, democracy, or culture.
Without creativity there would be no fire or knapped flints and little if any hunting or gathering. Human made baskets, pottery, clothing, foot ware, shelters, buildings, and architecture would not exist.
There would be no tools, implements, or weapons.
We would lack written or spoken language, and we’d be without any method through which to assess, count, tabulate, or calculate things, amounts, and quantities.
There would be no seed gathering, farming, planting, harvesting, or animal husbandry. Agriculture would not exist. There would be no mixing, making, or cooking of foodstuffs; there would be no food preservation, manufacturing, or industry.
We would lack paper, inks, dyes, fabrics, and pigments let alone paper, writing, or books. There would be no expansion, travel, exploration, or discovery. Likewise no machines, devices, mathematics, or innovation, and little by way of progress, advancement, or development.
Without creativity and the desire to make things, change things, and create things that improve and enrich our daily existence, life as we understand it would grind to a halt.
Creativity isn't only about the arts, it isn’t just for writers, film makers, dancers, and musicians. Creativity is a vital skill and outlet for everyone, from entrepreneurs and scientists to teachers and parents.
Creativity matters because it:
Drives innovation. Without creativity, we'd be stuck in a rut, endlessly repeating the same old solutions. Creativity allows us to think outside the box, challenge assumptions, and develop novel approaches to problems. It's the engine that drives progress in science, technology, and every other field of human endeavor.
Fosters problem-solving: Life throws curveballs at us constantly. Creativity gives us the tools to navigate challenges, to adapt to change, and find solutions that might not be immediately obvious. Creativity allows us to see connections where others don't, and to approach problems from unexpected angles.
Enhances and promotes communication: In a world saturated with information, it's crucial to communicate effectively. Creativity helps us to tell stories that resonate, to craft messages that are memorable and impactful. Whether it's writing, speaking, or designing, creativity allows us to express ourselves in unique and compelling ways.
Brings joy and fulfillment: Creativity is not just about productivity; it's about self-expression and personal growth. It allows us to tap into our inner selves, explore our passions, and connect with something deeper than the everyday grind.
Is essential for a thriving society: A society that values creativity is a society that is adaptable, resilient, and innovative. It's a society that encourages exploration, experimentation, and the pursuit of new ideas. By nurturing creativity in ourselves and in our children, we create a brighter future for everyone.
So, let's embrace our inner creativity.
Let's encourage it in others.
Let's nurture the spark of imagination and innovation that makes us human.
The future—our future—depends on it.
What are your thoughts?
How has creativity impacted your life? Share your insights in the comments below!
As always, thanks for reading.
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P.S. Next time on Shaking the Tree … The cost of doing nothing
ABOUT THE AUTHOR: Originally from the U.K., Gary Bloomer is a writer, branding advocate, marketing specialist, and an award-winning graphic designer.
His design work has been included in Creative Review (one of the UK’s largest design magazines). Since 2009, he has answered over 5,000 marketing and business questions in the Know-How Exchange of MarketingProfs.com, placing him among the top 3% of contributors. He lives in Wilmington, Delaware, USA.