Why partnering with a local nonprofit is good for business.
SHAKING THE TREE #71
Partnering with a local nonprofit may be good for your business. Here’s why:
Increased visibility and PR: Get your name in front of thousands of potential customers through email lists, events, and media coverage.
Improved community image: Be seen as a responsible and caring business, boosting your reputation and goodwill.
Happpier employees: Give your team a chance to give back and contribute to a larger cause, boosting morale.
Marketing benefits: Enhance your marketing reach and connect with niche audiences through targeted partnerships.
Three ways to help:
Time: Volunteer skills, expertise, or manpower for events, committees, or dedicated programs.
Talent: Share your professional skills in areas like marketing, legal, IT, or design.
Treasure: Offer financial support through sponsorships, donations, or matching gift programs.
Building the partnership:
Find the right organization: Choose a nonprofit whose mission aligns with your values and target audience.
Research & contact: Reach out to the director of development or volunteer coordinator.
Offer specific help: Be clear about how you can contribute and set realistic expectations.
Maximize visibility: Attend events, get photographed, and leverage media opportunities.
Beyond the benefits:
Doing good: Make a positive impact on your community and support a worthy cause.
Long-term relationships: Build lasting partnerships with mutual benefits.
Remember: Small business marketing isn't just about sales.
Partnering with a local nonprofit is a win-win situation that combines good PR, community involvement, and potential customer reach.
As always, thanks for reading.
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P.S. Next time on Shaking the Tree … The writing lessons of Kurt Vonnegut