Why PLR is a good thing for content creators
SHAKING THE TREE #53
Some love it.
Others hate it.
Ever wondered about the controversy surrounding PLR content?
A debate rages: some swear by it; others say it’s lame-assed cheating.
The truth is it's a bit of both, contingent on a few critical factors.
I see PLR as an intelligent solution for smart content creators who want to approach content creation efficiently.
Before delving into the intricacies, let's define things more clearly.
PLR stands for Private Label Rights, the hidden gem in the content world.
For a fee, PLR offers smart content creators the chance to snag pre-made material saving them hours if not days of time. You’re then free to tweak it and claim it as your own—and all quite legally.
Sounds like a dream solution, right?
Well, not quite.
There are dozens, perhaps hundreds of other content creators out there who may have all bought the same PLR, many of whom will have had the same 'aha!' moment “Woot! Instant content!”, resulting in an ocean of duplicated content floating around the web.
Not good.
Think I’m kidding?
Here’s a test: copy a paragraph of text from any piece of PLR and paste tit into Google with quotation marks around it “like this”, then hit SEARCH.
Dollars to doughnuts you see multiple pages of identical results. If you’re using PLR, you can avoid this by rewriting and editing the text to make it your own.
You need to do this because that flood of sameness won't win you any SEO trophies or establish your status as an expert or as a trusted advisor.
With personalization and tweaking, PLR can be a savior for time-crunched creators, offering an array of content types—written, audio, video, graphics, and more.
However, creating content, in any form, demands substantial time, effort, and energy. The trade off to not personalizing PLR is that you’ll sound like lots of other people.
Used strategically, PLR is where the magic begins—providing a starting point, a platform to build upon. A platform, see. Not the solution. Again, you need to personalize the PLR content you use to make it unique to you.
This is your key to making the PLR you use stand out.
Tailor PLR to your brand voice, your audience's desires, and your unique goals.
Don’t skip this step.
Used wisely, PLR is a treasure trove of inspiration and ideas, waiting for your personal touch to turn it into something new, something exclusive, something unlike anything else out there.
You get a head start by using existing material, but the true value lies in making PLR your own.
Read that again. Then do the work.
Yet, tread carefully.
Not all PLR content is gold.
Some of it’s crap.
Buyer beware.
Quality, uniqueness, and rights are pivotal.
To forge your authority, captivate your audience, and enhance your brand you need to distinguish your content from the sea of duplicates.
In essence, PLR is a double-edged sword—time-saving magic wand on one hand with the caveat of quality and originality. Trap of sameness on the other.
Use PLR wisely and it becomes your secret weapon for an impactful content strategy.
As always, thanks for reading.
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P.S. Next time on Shaking the Tree … What the heck is NLP?