Write less, say more
Stop boring people to death.
Gary Bloomer | SHAKING THE TREE # 198
Our audiences are drowning in content, yet starved for substance.
So, let’s do everyone a favour (including ourselves as content creators) and cut the fluff.
We need to get better at being precise.
We need to aim for clarity and we need to respect people’s time and attention.
And we need to get to the point: delivering value rather than volume.
We need to aim for impact and value.
The most potent messages are lean, focused, and purposeful.
We need to silence the excess and amplify the essential.
That's not just a sensible content strategy: it shows respect for your reader’s time, intelligence, and patience.
As always, thanks for reading.
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P.S. Next time on Shaking the Tree … A brand is not a promise.
ABOUT THE AUTHOR: Originally from the U.K., Gary Bloomer is a writer, branding advocate, marketing specialist, and an award-winning graphic designer.
His design work has been included in Creative Review (one of the UK’s largest design magazines). Since 2009, he has answered over 5,000 marketing and business questions in the Know-How Exchange of MarketingProfs.com, placing him among the top 3% of contributors. He lives in Wilmington, Delaware, USA.