Most website ‘About’ pages talk about the website owner.
I don't do that because this site isn't about me, it's you as a small business owner.
Your hopes. Your dreams. Your plans. Your business.
You found this site for a reason.
Perhaps you’re just starting your business and are looking for ideas, tips, and advice on how to market or brand yourself.
Perhaps you’ve been in business for some time and are so busy working in your business that you have little time to work on your business.
Either way, if you need advice and ideas on marketing, copywriting, branding, and social media, this site is for you.
For many small business owners, sound, practical marketing advice can be hard to come by because it's either not specific enough, or because it's priced beyond their budget. That's where I come in.
Most of the advice on this website is free: it's yours to use and apply as you see fit. And while I offer more in-depth, premium material for those wanting to go deeper, what I do not do is pitch, pitch, pitch.
You're not here to be sold to. You're here to find information that might be of help to you.
Why do I do what I do?
I watched for years as my dad struggled with his business marketing,
not because I didn’t want to help him, just simply because I was a kid and didn’t know then what I know now.
For years, my dad ran his one-man construction company from home without so much as a business card or, for the longest time, even a telephone! He worked hard and always dealt fairly and squarely.
Although he won business through word-of-mouth, he didn’t do any marketing or advertising because he couldn't afford to and because he didn't know who to turn to for advice.
At times, that meant he struggled more than he ought to have done.
This website—the content here—it’s my way of helping hard-working, small business owners like my dad do more marketing so as to reach more people and drive more business.
In the Articles section you’ll find a number of pieces—some long,
some short—on branding, social media, copywriting, design, marketing strategy, mindset, and positioning.
Each article’s intent is to point you in the right direction.
You might find some of the content challenging.
You might find some of it helpful.
You might find some of the opinions counter the thoughts of others.
Take from what you read whatever is of use or value to you and feel free to disregard the rest.
Some of the articles include affiliate links. This means if you buy something from a website based on my opinion, I get a small payment or a percentage of the sale as a thank you.
If you’d like to connect via social media, feel free to use any of the links at the bottom of the page to connect via Facebook, Twitter, or LinkedIn.
Likewise if you’d like to get in touch via email: reach out, I won’t bite.
About me (if you really need to know)
Originally from Staffordshire, England, I grew up on a council estate (public housing); I’m from a blue collar, working class background, and
I was the first member of my family to graduate from college.
I studied graphic design and visual communication at college and I have a deep-seated interest in business and marketing.
Over the years I’ve worked in private industry, local government, public horticulture, health care, and community services.
While I don't consider myself to be any kind of expert, I'm happy to share what I've learned and discovered about marketing and business to help you.
Since May, 2009—and despite having no formal qualifications in marketing or business—I’ve become one of the top three contributors on the Know How Exchange of MarketingProfs.com, one of the largest and most influential marketing websites on the Internet.
Since mid May, 1999, I’ve lived and worked in the United States.
Home these days home is in Wilmington, Delaware: home of tax free shopping.
Feel free to explore: the best place to start is by reading one of my articles.
Or, even better, sign up as a subscriber for my monthly newsletter
using the box below.
It's simple and free, and I promise not to clog your inbox up with too many messages.