Articles

On this page you'll find a range of articles designed to help you improve your small business marketing.

AFFILIATE DISCLOSURE: Articles may contain affiliate links which means if you buy something as a result of clicking on any such link, I may receive a commission or material payment from the sale.

How to be more creative
Creativity is a skill you can hone and encourage, even if you

don't have a creative bone in your body. If you take the time to adjust your thinking and attitudes towards the process, thinking creatively becomes easier. TO READ MORE, CLICK HERE ...

Why your brand is more than your logo
While a great logo and a cool-looking corporate identity might make an impression, your brand's longevity depends on much more.
TO READ MORE, CLICK HERE ...

How to create better content (part 1)
This is a two-part article. In part 1, we’ll look at what better content is, what it does, and what it can do. In part 2 we’ll look at ways to create better content, including the importance of keywords, why your niche matters, why you need to be clear on who you're writing for and why, and we'll also look at the specifics of being specific.
TO READ MORE, CLICK HERE ... 

How to create better content (part 2)
This is a two-part article. In part 1, we looked at what better content is, what it does, and what it can do. Now, in part 2 we’ll look at ways to create better content, including the importance of keywords, why your niche matters, why you need to be clear on who you're writing for and why, and we'll also look at the specifics of being specific.
TO READ MORE, CLICK HERE ... 

How often do you need to create content?
The idea that you must create and publish content every single day can trip you up and drag you down. Here's what to do to keep yourself on track and in check. TO READ MORE, CLICK HERE ...

How to make better use of social media
Used strategically, the social media platforms you use can be valuable stages on which to showcase the value and benefits that come with doing business with you. Here are a few thoughts to help you make the most of the time you invest in the process.

TO READ MORE, CLICK HERE ...

Why you need a content distribution and syndication plan
Once you've decided on a niche and created your content, all you
have to do to reach people is publish it, right? Not quite. Here's why.
TO READ MORE, CLICK HERE ...

Why your small business needs a website
While you may be quite happy not having a website for your
small business, there are hundreds of other local businesses in
your immediate area that do have sites and that may be winning business that could come your way. If you're tired of missing out, this article is for you. TO READ MORE, CLICK HERE ... 

How to design your own website
Designing your own website is easier, cheaper, and faster than 
ever. But for the technically challenged or the complete novice, the options can be confusing. Here's an overview that might help clarify things. TO READ MORE, CLICK HERE ...

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